About Us:

 

 

Five years ago we started this practice to make a difference in our clients’ lives as well as set the standard for risk advisory services. We started with three guiding principles – making a contribution, multi dimensional thinking and implementation over inspiration. We ourselves thought we were too idealistic and were not sure if we would be able to maintain a balance between delivering value to our customers and being true to ourselves.

Five years later with the support of an amazing team of professionals and an even more amazing group of clients, today Alchemy is a national leader wherever risk management is mentioned. The Alchemy story and values are now quoted as the case study for work life balance and sustaining thought leadership.

To our teams and our clients, without whom this story would have never been written. Thank you.

Jawwad Ahmed Farid
CEO

 
Bluescreen of Death - A book about failure
For most of us, failure represents the stuff of nightmares. What will happen when there is no money in the bank account? Who will cover the bills? School fees and day care, insurance premiums, milk? When will they cutoff electricity, phone, natural gas and water? How bad is that eviction notice? Starting with this list of questions Jawwad weaves a tale that takes readers from New York to California in search of the deepest fear of a new entrepreneur - What if I fail? A touching confession that alternates between the bittersweet reality of a dying venture and the promise of multi million dollar valuations, the Blue Screen of Death is a journey of self discovery that every entrepreneur can relate to. It is a book of questions and answers that will force us to re-examine our personal prejudices against failure.

 
Jawwad's Blog