Scaling up - two

In each of the instances quoted in my prior post, could we afford to scale up? Was it an easy call?

Nope. At each step the more rational of my advisors asked me to think and talk it through. Erum (no 1) made sense, so did the new office (number 2), but number three, four and five did not.

Then why did we go ahead?

a) It was about time
b) It was the right thing to do since it would allow us to get to the next higher plane of existance
c) Partly gut (qualfied by customer feedback) and partly a belief that a better settled and productive Alchemy would be able to dig itself outof the hole in a quarter or so.