Expectation Management & Business Development

Ultimiately you get to a stage where there is a team dedicated to running your day to day business. As a founder if you have been actively invovled, you quickly find yourself in a position that has been made redundant by your growing organization. Every thing you used to do is now being done by someone you have hired. From running tech dev to doing sales demos, from managing books of accounts to hiring talent, from writing user manuals to editing press releases, every function you were involved with is now staffed.

What do you do next? You can take it easy but I won't wander too far off on a break because there are still two things that only you can do that no one else can. The first is expectation management - internally and externally. The second is business development. Even if you have both functions staffed, there is still a directional and supervisory role that needs to be played and in most cases it can only be played by you. Both functions are also responsible for maintaining existing momentum and making choices for future growth and your participation is required to ensure continuity.