Client satisfaction

Can't build a half way decent consulting practice with out client referals and repeat business. Only way to get them both is to ensure that you take clients one at a time and go the extra mile to ensure that they are satisfied with your service and get the better value in their dealings with you.

Which sometimes means that you take a big hit as far as your personal ego and self perception is concerned. I think that I have been doing that on a regular basis since Omer taught me the importance of making sure that within reasonable limits, happier clients lead to a growing consulting practice.

Sometimes it means that an engagement may cost a little more than I had planned for it. But let me tell you there is nothing more profitable than repeat or referral business in any industry.